Email Preferences vs Unsubscribe
Ever noticed the ‘update your preferences or unsubscribe’ at the end of a mailer?
Preferences: You can request to only receive one type of email or to receive more by clicking here and selecting the options available.
Unsubscribe: You will not receive any marketing going forward, unless it’s a human-to-human email rather than bulk marketing.
If you have this option in your preferences; ‘remove me from your database’, you are getting database entries to assist you in clearing up your database.